Background

The Current System

The current system of payment in state government bus services in India involves passengers purchasing paper tickets with cash from the conductor on the bus. This method is time-consuming and often results in long lines and hold-ups at ticket counters. Additionally, carrying cash on buses poses security risks for both passengers and conductors. There is no real-time validation of the tickets, which can lead to losses for the bus company due to fraudulent practices. Overall, the current system is inefficient and outdated.

The Need

For passengers and bus operators, the absence of effective and secure payment options in government bus services in India has long been a problem. Long lines, hold-ups, and security risks are frequently caused by the conventional cash payment method. Additionally, the absence of real-time ticket validation may cause the bus company to lose money.

In India, the Unified Payment Interface (UPI) has completely changed how people conduct digital transactions. UPI has grown to be a well-liked payment method for various services, including transport, thanks to its quick and secure payment process.

The state government bus services in India have taken a while to accept UPI as a payment option, which has led to a slow and dangerous payment process. There is a clear need for a UPI-enabled payment solution for state government bus services because it can give customers a quick and secure way to pay, reduce the amount of cash that bus conductors have to handle, and reduce the amount of money that the bus company loses.

Oopise

Problem Statement

Design Process

Findings

Desk Research

Passengers:

• Many passengers reported that the current payment process is time-consuming and inefficient.

• Some passengers expressed concerns about carrying cash, particularly when traveling long distances.

• A majority of passengers expressed interest in using UPI as a payment option, citing convenience and security as key factors.

Bus Operators:

• Bus operators reported that the current payment process can be difficult to manage, particularly during peak travel periods.

• Some operators reported incidents of theft and fraud involving cash payments.

• Many operators expressed interest in implementing UPI as a payment option, b

  ut expressed concerns about the cost and complexity of implementing the system.

Government Officials:

• Government officials acknowledged the need for a more efficient and secure payment process for passengers.

• Some officials expressed concerns about the cost and feasibility of implementing UPI as a payment option across all state government bus services.

• Many officials expressed interest in exploring alternative payment methods that could improve the current payment process.

Key Players (a.k.a. The Dream Team)

Stakeholders

• Passengers - the users who will be using the state government bus services.

• Bus operators - the employees who operate and manage the bus services.

• State government transport authorities - responsible for the policies, regulations, and funding of the state government bus services.

• UPI payment service providers - the companies that provide the UPI payment services.

• Technology providers - the companies that provide the necessary technology infrastructure for implementing the UPI payment solution in the state government bus services.

• Financial institutions - the banks and financial institutions that facilitate UPI payment transactions.

• Security agencies - responsible for ensuring the security and safety of the passengers and the payment transactions in the state government bus services.

• Regulatory bodies - the organizations that oversee the compliance and regulations of the state government bus services and the UPI payment solution.

The Bus Squad

User Persona

The Struggle Trail

User Journey

Spoiler Alert

The solution

Ps: Please kindly turn a blind eye to my comically disastrous storyboard sketches. Let's just say it will be updated soon!(IYKYK)

Squiggles

Mobile Interface (Low-Fi)

TAA-DAA!!

Final Screens

The End

Conclusion

Due to time constraints, the research and consequent assumptions are based on my personal experience and a small amount of data.

Deep analysis and additional testing must be conducted to refine and validate the solution.

Locked Next-Levels

Future Scope

LEVEL 1

Integration with other modes of transport: The solution can be expanded to include integration with other modes of transport, such as trains and metros, to provide a seamless travel experience for passengers.

LEVEL 2

Analytics and reporting: The solution can be enhanced to include analytics and reporting features, which can provide valuable insights into passenger behavior, ticket sales, and other key metrics. This information can be used to optimize routes, schedules, and pricing to improve the overall efficiency and profitability of the bus service.

LEVEL 3

Mobile wallet integration: In addition to UPI, the solution can be expanded to include integration with other mobile wallets, such as Paytm, Google Pay, and PhonePe, to provide passengers with a wider range of payment options.

LEVEL 4

Automated ticket validation: The solution can be further enhanced by incorporating automated ticket validation, which can reduce the burden on the bus conductor and improve the overall efficiency of the ticketing process.

LEVEL 5

Integration with smart city initiatives: The solution can be integrated with smart city initiatives to provide passengers with real-time information on traffic, weather, and other relevant factors that may affect their travel experience.

You Made It to the End!

Hope you enjoyed this case study as much as I enjoyed creating it.

If you’ve got any feedback or just want to say hi, I’d love to hear from you!

Drop me a line at danvishbala01@gmail.com.