Jellybean — Product

Building a product from scratch — 0 to launch as the founding designer.

Jellybean was a consumer product built from the ground up. As the founding designer, I was responsible for everything from early concept sketches to the shipped v1 — visual identity, interaction patterns, and the complete UI across web and mobile.

Early-stage products are ambiguous by nature. There was no prior design language, no established patterns, and no validated understanding of who the user actually was. Every decision had to be made without the safety net of an existing system or historical data.

Ran rapid discovery sprints with the founding team to align on the core use case. Built low-fidelity wireframes to test assumptions early, iterated with real users, and progressively refined toward a coherent visual language. Maintained a living style guide throughout to keep engineering and design aligned during fast-moving development.

Defined the product's design language from first principles — type scale, color system, spacing tokens, and core components. Shipped the v1 interface covering onboarding, the main product loop, and key settings flows, all built to production-ready fidelity in Figma and handed off with annotated specs.

Launched on schedule with a consistent, polished UI. The design language held up through post-launch iterations with minimal rework. Early user feedback highlighted clarity and ease of onboarding as standout strengths.